how to build an online coaching business Archives

https://www.youtube.com/watch?v=Sz_rZkoxIZM

There’s nothing worse than seeing a miserable entrepreneur pretend to be excited and happy about owning a business. It actually hurts to see this. This means the person is not experiencing true freedom as an entrepreneur, and I wanna show you how you can make sure that you avoid this mistake.

Hi, I’m Shayla Boyd-Gill, your Family, Freedom, and Affluence mentor, and I love helping family-centered women entrepreneurs to create generational wealth while doing exactly what they love and experiencing more freedom.

So are you ready? Let’s talk about this. First we are going straight to the dictionary. What is freedom? Freedom is defined as the power to act, speak, or think as one chooses without any restraints.

Now let’s bring this into the entrepreneurial world. What is freedom for an entrepreneur? Do you have the freedom to act, speak, or think on behalf of your brand without any constraints? There’s a good chance that you don’t.

The Challenge

One of the big things I see with entrepreneurs, especially my family-centered women entrepreneurs is what you don’t have is time freedom, that’s one. You are spending a lot of time delivering services, creating programs, creating more content, and you can’t figure out where all the hours have gone for the week. You still don’t have enough time in your head so that’s one of the places where you’re probably not experiencing freedom. Let’s take this even further. If you left corporate America it’s probably because you thought you were gonna become an entrepreneur, work less hours, have more money, and really have the freedom to do what you desire. It didn’t really look like that, did it? For most it doesn’t.

As a matter of fact, another freedom that you probably are not experiencing is money freedom. You’ve decided to become an entrepreneur, you have a dream of making six figures, seven figures, eight figures. You may be falling in the trap of the statistic where many women entrepreneurs are making less than $50,000 a year. Look, you could make that in corporate America, so if there’s no money freedom now you’re really upset because you’ve been spending all the time delivering services, creating programs that you think people are going to love, and the cash flow is just not coming in.

Another place where you may be suffering is your health freedom. If you’ve been stressed out because of the money and the time, now you have ulcers, now you have headaches, you’re not feeling amazing and maybe you’re not even looking amazing.

So that’s another area where you’re not experiencing freedom, and the big kicker that no one likes to talk about is the lack of freedom in your relationship. Who was with you with you when you started this business? If you are married, if you have children, one of the things that happens is you end up spending so much time on this new baby, your business, that you forget the people that were there before the business came, or you’ve entered into a new relationship and you’re not nurturing the people that are now there while you’re building your baby. Yes, your business matters but your relationship matters, too. You don’t wanna fall into that other statistic for entrepreneurs where we have a very high divorce rate among entrepreneurs.

So what can you do about it? How do you actually experience freedom? Freedom comes when number one, you are happy and joyful with yourself. One of the things I learned when trying to teach about freedom was the fact that I was trying to share freedom and sell freedom to people that weren’t happy. They can’t even think about freedom if they’re not experiencing joy in their lives, so we had to dive deeper and say, “Where’s the breakdown? Where are you not experiencing happiness?” Once we resolved that area, then we could start establishing more freedom.

Refine Your Services

So, for you it starts with, if you’re an entrepreneur delivering services, for example, then we need to make sure the services that you are delivering don’t consume you. Do your services, right now, make you highly accessible to your clients? Is it time-consuming? Are you the only one delivering it? If that’s the case, how do you scale this so that other people can deliver for you or less of your time is used in the delivery? You want to look at your services. This is one of the first things I look at when people come to work with me. They typically have established businesses but something’s wrong on the back end. The system’s not working for them anymore. Maybe it worked in the beginning but now they’re tired. So, we look at the services. How can we scale them so that they’re not as involved or their time is not as involved in the process?

Create Boundaries

Another thing that you wanna look at is the boundaries. Do your clients have all the access that they need to you? I remember when I did a lot of one to one coaching my clients were always able to get me weekdays, weekends, evenings, mornings. I had to put some new boundaries in place where they understood I don’t start business until 11 a.m. Anything before 11 a.m. it’s family, it’s self care, I get up in the morning, I do my meditation, I go to my gym and do my boot camp, but we don’t do business early in the morning. The other piece was I could do not do evening coaching anymore. I suck at it. That’s not my energetic time. So I stopped taking clients after 4 p.m. I created those boundaries and I taught my clients to respect those boundaries.

Price Appropriately

Another area is your pricing. Does your pricing make sense for what you say you want and need in your business? If your pricing is not a match then you need to take a really strong look at it. If you’re doing one too many, how many people do you have to serve? Do you have the capacity? How are you getting them in? And if it’s one to one, or one to a few, like my model is a high ticket model, the pricing has to make sense, but before you go and throw a big number out there, you gotta make sure that it’s a transformational service, meaning it’s something that’s making a difference in their lives so that they’re willing to invest in themselves and it makes sense, okay?

Honor Your Relationship

Another thing I want you to look at is your relationship. You need to put that time in there for the relationship. I remember in the beginning of my business I was so committed to the business that there were times I would miss eating dinner. I wasn’t sitting at the table with everyone when they were at the table. I’m at the computer banging out things saying, “I gotta get this thing done,” while everyone is having family time. I wasn’t there. So I had to learn to shut things off in the business. One of the dangers of working at home is you always have access to your business. So I literally had to say, “Business is closed,” and close the door to my office. Go and spend the time with the family. Put the phone down. Be the person that you desire to be. This is how you start creating more freedom in your business and more joy and happiness.

So, as stated before, one of the things I really love doing is working with my clients and helping them to get the sales they desire so they can live the life that they really, really want to live, and this is while creating more freedom for themselves. One way that you can do that is to go down in the link below and grab my high-impact, high-ticket sales challenge. It’s a five-day challenge that will teach you how to create a program that you can leverage to create more freedom for you, for your family, and for those around you. So go ahead and grab it. It’s going to be in our Family, Freedom, and Affluence Academy. You get a free pass to the academy. The link is below, and as soon as you sign up for the free academy, you will get access to the free challenge. I hope to see you there.

Get your free membership to our Family Freedom and Affluence Academy! The High Impact High Ticket Challenge will be sent as soon as you join. CLICK HERE to get your membership!

https://www.youtube.com/watch?v=PhBAD-GMOyM

Are you ready to finally get paid what you absolutely deserve as a coach in your industry? Well, pay attention. We’re going to talk about what it takes to get paid through high-ticket coaching.

Hi, I’m Shayla Boyd-Gill, your Family Freedom and Affluence Mentor, and I absolutely love helping family-centered women entrepreneurs to get paid more, have less stress, and love what they’re doing.

The Truth

Here’s the truth: you should absolutely expect to be paid for your knowledge in your industry, and, as a matter of fact, you should be compensated for the years of experience and the knowledge that you bring to the table to transform the lives of your clients.

But here’s the other ugly truth: many coaches are having a horrible time selling what they offer. Many times, it’s because they’re not clear in the messaging on what it is that they sell, or how you transform lives.

So I’m gonna give you three tips to support you today that will help you to begin your journey to being paid with ease as a high-ticket coach.

Tip #1: Have a highly impactful and transformational program

Number one: you want to make sure that you have a highly impactful and transformational program.

When we say transformation program, meaning your clients are coming to you with a specific problem and your program should be the exact thing that they need to shift and change their lives.

It’s not a small shift. It should be a major shift that truly impacts them, and makes them rave about the work that they’ve done with you. They probably also need a little bit more intimacy, meaning more high-touch and a little more access to you. Don’t worry, don’t worry. It doesn’t mean that you have to give all of yourself. It just means that when you do have access to the clients and they have access to you, it should be transformational.

Now your job is not to become best friends with your clients, you don’t pay more to be able to go out with them and do things of that nature, but when you show up, they should feel like it didn’t have to take a lot of time. As a matter of fact, it should’ve felt like one small change, one small conversation, is shifting the way that they do business, the way that they live their life, their health, relationship, whatever that aspect is. Because, remember, the thing that people are paying for is ways to make more money, better relationships, better health, better relationship with spirit, things in that realm. That’s what people will pay for.

They wanna do things faster, so your work needs to help them on that path, whatever it is that you’re doing. So number one, a highly impactful and transformational program is going to be essential.

Tip #2: Share your expertise with the world

After that, I’m taking a look at my notes here, you wanna make sure that you are out here, sharing your expertise with the world. They should know that you exist. If you are a hidden gem, sitting behind your computer, banging out landing pages and websites and crossing your fingers, hoping that people will find you, I’m sorry to tell you, it’s not going to happen.

You have to market yourself. You have to tell people that you exist. Now that can be through online or offline marketing. There’s so many pieces to that puzzle, and we’ll be pulling other videos for you to really dive into that a little bit deeper, but if you’re on social media, how are you utilizing it? Do you have a schedule? Are you consistent with it? Is your content impactful? Are you just doing lolly-dolly things on there, or are people coming and looking for your content because they know you’re delivering?

So the number two thing again is, making sure that you are marketing yourself. Making sure that you have other people talking about you. Making sure you’re showing up places and people know, you’re the one. We have to also know if we’re referring people to you, what’s the transformational thing that you do? So if you’ve been talking about yourself, and you’re truly making a difference, not just words, but actual action, people don’t mind sending other people your way. So that’s number two for you.

Tip #3: Make it easy for people to communicate with you and pay you

And number three: people might think this doesn’t matter, but this really does matter. Make it easy for people to communicate with you and actually pay you, meaning when someone inquires, and they’re saying yes, you need to make sure that it’s very easy for them to pay you.

If I have to jump through hoops just to give you money because I want to invest in myself, I’m gonna have a pause, and it’s gonna cause me to think, is this the thing that I want, or should I keep looking? If this is the start of the experience and it takes a long time or there’s confusion, I may not want to invest highly with your organization because you’re not making it simple for me. So when you’re preparing, you have phone calls, you’re having discovery sessions, and someone says yes, they need to know what their next steps are. They need to also know how to pay you. Immediately. It shouldn’t be a case of, I’m gonna send you an invoice a few days later, and maybe you’ll pay it. But instead have a way where you can capture their information either if you’re taking cards over the phone, if you are sending them a direct link and asking, did you receive it? This needs to be paid. Now. Give them an incentive to want to go ahead and pay now, and make it easy for them to do so.

You wouldn’t believe how many people are running businesses, especially in our coaching industry here online, and it’s hard to pay them. I promise you, if you make it hard, people are not as flexible. When someone wants change or transformation, they’re looking for it now, and if you make it hard for them to do that, they’re gonna shift, they’re gonna run.

I’ll give you one quick story. I was once at a conference, I had someone that contacted me on the phone and they were ready to do business. I’ve made sure that my business is also mobile, so I was able to get on my phone and send them their invoice with the link, say, hey, did you receive it? Go ahead and pay me right now. There was not a case of, oh, wait ’til I get to a room, or wait ’til I get back from the conference. I wanted to close the deal, and I was prepared to do that, and they were prepared to take action. So keep those tips in mind.

Remember, the three tips: highly impactful, highly transformational program; number two, talk about what you do, market yourself; number three, make it easy for people to pay you. And if you start from this place, you’re gonna get yourself positioned to be a high-ticket expert and it’ll be easier to get paid as a coach in your industry.

Need help impacting more lives and getting paid as a high ticket coach?

I love making sure that my clients are able to close the deal, get the sales they desire, and attract the clients they really want to work with. So if you want to learn more about what it takes to be a high-ticket expert in your industry, I have a free gift for you. Drop down in the link below. There is a link there for our high-impact, high-ticket challenge. It’s free. A five-day training with me where you will learn how to create a highly impactful platform in your business. So, drop down in the links below. And make sure you do me one more favor: subscribe to this channel right now.

How to Create Freedom in Your Business