Why You Should Become a High Ticket Coach, Or Maybe Not


Have you ever wondered is high ticket coaching for me? This is a question that you should be asking. And I want you to pay attention to this conversation today because I’m gonna help you to determine that just for yourself. 

Hey, everyone, it’s Shayla Boyd-Gill, your Family, Freedom and Affluence Mentor. And I love helping family centered women entrepreneurs just like myself, moms, wives, family members, to really make more money in your business while doing exactly what you love.

So, if you’re anything like me, you’ve been in these online streets, trying to figure out what to do with your business. And if you’ve been online for a while through some of these social media platforms, you’ve probably seen ads where people have said, you should be a high ticket coach. Or you should be charging more for your services. 

Pause! Don’t change your pricing, don’t change your business model, until you listen to this.

The Truth

Here’s the truth, not everyone needs to be a high ticket coach. As a matter of fact, I want you to be extra sure that this is for you. You need to look at your business model.

Tip #1: Choose Your Business Model

How did you intend to have your business built? Was this a one to many approach, or was this a one to few approach? See, if you’re a one to many, that means your products or services are available to everyone and you want lots of people to touch them, and that may be a case where you have a lower ticket platform that you build out for your business model. Is that okay? Absolutely. That works beautifully for some people. 

You also may choose to be a one to few type of business. Meaning you touch a few people, then they touch a few people, then they touch a few people, and your impact spreads in that manner. If that’s the case, you’re going to need to have a higher ticket model because you’re not touching as many people. 

So, what you have to decide first is, looking at the work that you do, how you’re transforming lives, how you’re solving problems, how many people do you want to touch? Do you want a lot? Or do you want a few? There’s no wrong answer. And no one should be telling you what you should do in your business, you need to decide what’s the approach and what’s the best strategy for the type of work that you do. That’s important. 

Tip #2: Decide if You Align With the Pricing

Number two, you need to look honestly and say, can you even handle a high ticket model? Do you have the confidence to go out to the world, share what you do and ask for what you really desire? If you’re gonna choke in the middle of making the ask or the offer, you need to reevaluate, is this for me? 

Just because someone’s saying, hey, you should be charging thousands of dollars for your services, doesn’t mean that you should be charging thousands of dollars. If you’ve never invested in that level and your first approach to your business is going out and saying, my services cost $20,000, but you would choke if someone quoted that to yourself, or you wouldn’t invest that kind of money in yourself, how would you go out and ask the same of someone else?

It’s not an integrity. There’s no congruency there, and it’s not going to work for you. So, one of my recommendations is investing in yourself. See what your level is, see what your capacity is, see how full you can fill that cup of yours. See where you get to that place of being super uncomfortable as far as investing in yourself. 

Now what I will tell you, here’s my truth, when I started off in the culture industry I started off paying lots of money. So I was very comfortable with that ask, I was very comfortable going out, making sure I had transformational work and doing the same because I knew that my systems worked. And I also knew what it felt like to invest in myself at those levels at which I was quoting. 

Now, do some people go out and ask for that amount and never invest that amount in themselves? They do. But I believe that all energy has to be matched. For me, for my clients, we have to match energies and it’s such an easier process. Things go smoother, you get to your yeses faster. So that’s another piece that you want to look at. 

Tip #3: Have a Rock Solid Strategy

Another thing you need is a solid game plan. If you’re going to choose to be a high ticket coach, then we need to make sure you have a solid game plan. Your marketing may look a little different than a one to many approach. It’s still marketing. It’s still getting your message out there, but you may have to use a different approach to that. 

Those are some of the things that I love teaching my clients through some of our programs that we have. And in our Family, Freedom and Affluence Academy. So here’s what I want you to know. You don’t have to have a high ticket coaching program just because you see everyone advertising and saying that you should. You need to have one if that’s what your heart desires, and if your business aligns with that approach. If you’re not sure about that, keep paying attention, come back and check on our channel because we’re gonna have more tips on how you can a high ticket coaching business and you get to determine if it works for you.

One way you can determine that right now is to go and grab our free offer that we have here listed below. It’s our high impact, high ticket challenge. And it’s a place where you can go and create your first high ticket coaching program. And see, what does it feel like? Does this match your brand? Does this match your business model? Test it out, it’s free. We’d love for you to come and join us in the community. You can grab it from the Family, Freedom and Affluence Academy, you have free access, free membership in there. That’s the first program that you’ll have access to for free. So go and check it out now.

Get your free membership to our Family Freedom and Affluence Academy! The High Impact High Ticket Challenge will be sent as soon as you join. CLICK HERE to get your membership!

How to Get Paid as a High Ticket Coach

How to get paid as a high ticket coach

Are you ready to finally get paid what you absolutely deserve as a coach in your industry? Well, pay attention. We’re going to talk about what it takes to get paid through high-ticket coaching.

Hi, I’m Shayla Boyd-Gill, your Family Freedom and Affluence Mentor, and I absolutely love helping family-centered women entrepreneurs to get paid more, have less stress, and love what they’re doing. 

The Truth

Here’s the truth: you should absolutely expect to be paid for your knowledge in your industry, and, as a matter of fact, you should be compensated for the years of experience and the knowledge that you bring to the table to transform the lives of your clients. 

But here’s the other ugly truth: many coaches are having a horrible time selling what they offer. Many times, it’s because they’re not clear in the messaging on what it is that they sell, or how you transform lives. 

So I’m gonna give you three tips to support you today that will help you to begin your journey to being paid with ease as a high-ticket coach. 

Tip #1: Have a highly impactful and transformational program

Number one: you want to make sure that you have a highly impactful and transformational program. 

When we say transformation program, meaning your clients are coming to you with a specific problem and your program should be the exact thing that they need to shift and change their lives.

It’s not a small shift. It should be a major shift that truly impacts them, and makes them rave about the work that they’ve done with you. They probably also need a little bit more intimacy, meaning more high-touch and a little more access to you. Don’t worry, don’t worry. It doesn’t mean that you have to give all of yourself. It just means that when you do have access to the clients and they have access to you, it should be transformational.

Now your job is not to become best friends with your clients, you don’t pay more to be able to go out with them and do things of that nature, but when you show up, they should feel like it didn’t have to take a lot of time. As a matter of fact, it should’ve felt like one small change, one small conversation, is shifting the way that they do business, the way that they live their life, their health, relationship, whatever that aspect is. Because, remember, the thing that people are paying for is ways to make more money, better relationships, better health, better relationship with spirit, things in that realm. That’s what people will pay for. 

They wanna do things faster, so your work needs to help them on that path, whatever it is that you’re doing. So number one, a highly impactful and transformational program is going to be essential. 

Tip #2: Share your expertise with the world

After that, I’m taking a look at my notes here, you wanna make sure that you are out here, sharing your expertise with the world. They should know that you exist. If you are a hidden gem, sitting behind your computer, banging out landing pages and websites and crossing your fingers, hoping that people will find you, I’m sorry to tell you, it’s not going to happen.

You have to market yourself. You have to tell people that you exist. Now that can be through online or offline marketing. There’s so many pieces to that puzzle, and we’ll be pulling other videos for you to really dive into that a little bit deeper, but if you’re on social media, how are you utilizing it? Do you have a schedule? Are you consistent with it? Is your content impactful? Are you just doing lolly-dolly things on there, or are people coming and looking for your content because they know you’re delivering?

So the number two thing again is, making sure that you are marketing yourself. Making sure that you have other people talking about you. Making sure you’re showing up places and people know, you’re the one. We have to also know if we’re referring people to you, what’s the transformational thing that you do? So if you’ve been talking about yourself, and you’re truly making a difference, not just words, but actual action, people don’t mind sending other people your way. So that’s number two for you. 

Tip #3: Make it easy for people to communicate with you and pay you

And number three: people might think this doesn’t matter, but this really does matter. Make it easy for people to communicate with you and actually pay you, meaning when someone inquires, and they’re saying yes, you need to make sure that it’s very easy for them to pay you.

If I have to jump through hoops just to give you money because I want to invest in myself, I’m gonna have a pause, and it’s gonna cause me to think, is this the thing that I want, or should I keep looking? If this is the start of the experience and it takes a long time or there’s confusion, I may not want to invest highly with your organization because you’re not making it simple for me. So when you’re preparing, you have phone calls, you’re having discovery sessions, and someone says yes, they need to know what their next steps are. They need to also know how to pay you. Immediately. It shouldn’t be a case of, I’m gonna send you an invoice a few days later, and maybe you’ll pay it. But instead have a way where you can capture their information either if you’re taking cards over the phone, if you are sending them a direct link and asking, did you receive it? This needs to be paid. Now. Give them an incentive to want to go ahead and pay now, and make it easy for them to do so.

You wouldn’t believe how many people are running businesses, especially in our coaching industry here online, and it’s hard to pay them. I promise you, if you make it hard, people are not as flexible. When someone wants change or transformation, they’re looking for it now, and if you make it hard for them to do that, they’re gonna shift, they’re gonna run.

I’ll give you one quick story. I was once at a conference, I had someone that contacted me on the phone and they were ready to do business. I’ve made sure that my business is also mobile, so I was able to get on my phone and send them their invoice with the link, say, hey, did you receive it? Go ahead and pay me right now. There was not a case of, oh, wait ’til I get to a room, or wait ’til I get back from the conference. I wanted to close the deal, and I was prepared to do that, and they were prepared to take action. So keep those tips in mind. 

Remember, the three tips: highly impactful, highly transformational program; number two, talk about what you do, market yourself; number three, make it easy for people to pay you. And if you start from this place, you’re gonna get yourself positioned to be a high-ticket expert and it’ll be easier to get paid as a coach in your industry. 

Need help impacting more lives and getting paid as a high ticket coach?

I love making sure that my clients are able to close the deal, get the sales they desire, and attract the clients they really want to work with. So if you want to learn more about what it takes to be a high-ticket expert in your industry, I have a free gift for you. Drop down in the link below. There is a link there for our high-impact, high-ticket challenge. It’s free. A five-day training with me where you will learn how to create a highly impactful platform in your business. So, drop down in the links below. And make sure you do me one more favor: subscribe to this channel right now.

Grab your free Sales Discovery Call Workbook to learn how to sell your high ticket services over the phone. CLICK HERE!!